Location of Council: Australia
Population of Council: 250,000+
Area / Size: 1,000 sq km
Number of Schools: Approx 75
Number of roads: Approx 4,000
Getting the behaviour change needed
Before: 4,000 tickets per year
With SenSen: 12,000 tickets per year
The Council needed to monitor vehicle driving behaviour around schools and business districts. Schools in particular tend to see a lot of unpredictable actions from young children, which is why school zones with lower speed limits are enforced throughout Australia. Drivers failing to follow pick-up and drop-off rules were further endangering their own and other people’s children.
The Council also needed to regulate parking around high-traffic business areas as frequent failures to comply with parking regulations cause serious loss of income for affected businesses.
With our support and ingenuity, the Council was able to decrease the number of officers attending each location by up to 66%. It was also able to increase the number of infringement notices given out by 200%.
Fewer contentions in court
SenSen’s solution collects more data upfront, giving the Council far better substantiation of its infringement claims. Because the system is automated, it removes personalities from the equation – making it impossible for offenders to claim that fines were issued by officers driven by spite or malice. Accurate data has given the system a good reputation, and its processes are accepted as valid by the courts. While 4-6 cases each year still go to court, in most of these the offender pleads guilty. SenSen is firm in its commitment towards the improved wellbeing of cities and their citizens: fewer court cases and far fewer losses are just a part of it.